A Third of the Market Is Rental—Are You Missing It?
In this episode of HVAC Full Blast, Mary Carter and Steven Ross sit down with Brandon Kuss, National Business Development Manager for Multifamily at Trane Technologies, to explore one of the most misunderstood opportunities in the HVAC industry.
Many contractors assume multifamily housing is a low-margin, price-driven market. Brandon shares why that perception is changing and how property management companies are increasingly looking for quality installations, reliable service, and long-term partnerships.
Whether you're looking to diversify your customer base, create recurring business opportunities, or better understand a growing segment of the market, this episode provides practical insights into how multifamily HVAC works and how dealers can begin exploring the opportunity.
Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!
Creators and Guests
Host
Mary Carter
Mary Carter is a seasoned sales and marketing leader with over six years at Trane Technologies, currently serving as Regional Sales Manager. With a strong foundation in RHVAC, consumer finance, and strategic account management, Mary brings valuable insights and real-world experience to every conversation.
Host
Stephen Ross
Stephen Ross is a dynamic sales trainer and leadership coach with over nine years at Sandler Training. A former HVAC business owner, Stephen combines his technical knowledge with proven sales expertise, offering a unique perspective on what it takes to succeed in the RHVAC industry.
Producer
Jessica Blair
Jessica Blair is a Senior Learning Manager at Trane Technologies' Residential HVAC unit. With 20+ years of experience in learning and development, she designs and markets blended learning programs to enhance customer learning and align with business goals.
Editor
Kerianne O'Donnell
Kerianne O'Donnell is the Digital Learning Manager at Trane Technologies and serves as the editor of the HVAC Full Blast podcast. With a background in graphic design and a strong passion for developing digital learning experiences, Kerianne brings her creative expertise to the podcast, delivering engaging and impactful content to listeners.
