Stephen Ross
Stephen Ross is a dynamic sales trainer and leadership coach with over nine years at Sandler Training. A former HVAC business owner, Stephen combines his technical knowledge with proven sales expertise, offering a unique perspective on what it takes to succeed in the RHVAC industry.
Appears in 33 Episodes
What Makes a Great Thermostat in 2026?
In this episode of HVAC Full Blast, Mary Carter and Steven Ross are joined by Chris Luciano, Product Portfolio Specialist for Controls at Trane Technologies. Together,...
Customers Want Cheaper HVAC Systems. Now What?
In this episode of HVAC Full Blast, Mary Carter and Steven Ross tackle a hot topic across the HVAC industry: how contractors can compete in an increasingly price-sensi...
A Third of the Market Is Rental—Are You Missing It?
In this episode of HVAC Full Blast, Mary Carter and Steven Ross sit down with Brandon Kuss, National Business Development Manager for Multifamily at Trane Technologies...
Back to Basics: Why Fundamentals Still Win in Sales
What makes a great salesperson—and how do you get there? In this episode, Mary Carter and Stephen Ross sit down with Samantha Coats, Sales Excellence Leader, to talk a...
Hot Dogs, Heat Waves, and HVAC Reality Checks
Summer is when HVAC companies shine—but it’s also when things can start to slip. In this episode, Mary Carter and Stephen Ross talk about what really happens during p...
Stop Guessing Your Pricing: How Smart HVAC Companies Actually Do It
In this episode, Mary Carter and Stephen Ross break down the real ways contractors approach job costing, from flat rate and time-and-materials to divisor methods and g...
Heat Pumps Are Having a Moment - A Product Manager’s Take
Heat pumps are having a moment—and the terminology is getting confusing fast. Chelsea Hudson (Product Manager – Heat Pumps) joins Mary Carter and Stephen Ross to simpl...
Veterans + HVAC: The Trade Warriors Blueprint Dealers Need
In this episode of HVAC Full Blast, Carter, Mary and Stephen Ross are joined by Craig Johnson, Director of Contractor Experience at Trane Technologies, to break down t...
Burn Your Cape: Stop Firefighting and Fix the Real Problem
Tired of putting out fires all day? Trina Swenson, an operational excellence / continuous improvement coach, breaks down practical problem-solving for real businesses—...
What is EBITDA? (And Why Your Business Needs it!)
What's the single most important number when it comes to selling your business? Hint: It's not your net income. In this episode of HVAC Full Blast, Mary Carter and Ste...
The Contractor of the Future: What the Data Reveals
What separates today’s top HVAC contractors from the rest of the pack? In this episode of HVAC Full Blast, hosts Mary Carter and Stephen Ross are joined by TJ O’Conno...
The HVAC Cash‑Flow Rollercoaster (And How to Stabilize It)
Seasonal slowdowns are part of HVAC — but panic doesn’t have to be. In this episode of HVAC Full Blast, hosts Mary Carter and Stephen Ross dig into what really happens...
Repair vs Replace: Why Most HVAC Techs Are Having the Wrong Conversation
Repair or replace? It’s one of the most debated — and emotionally charged — decisions in HVAC today. In this episode of HVAC Full Blast, hosts Mary Carter and Steven ...
Don’t Let Seasonality Win: Working Capital Done Right
Join hosts Mary Carter and Stephen Ross as they sit down with senior loan officer Jordan Cordero from Live Oak Bank for a candid deep dive into contractor financing—wh...
From HGTV to High‑Efficiency: Anthony Carrino on Real‑World Comfort
Designer–contractor Anthony Carrino, known for his HGTV background and decades of real‑world building experience, breaks down what “comfort” really means inside a mode...
Family Ties in HVAC: The Good, the Bad, the Balance
Virginia Zunk, finance leader at Trane and HVAC insider, dives into what it’s really like to work with family—and why it can be both a superpower and a challenge. Lea...
Small HVAC Company? Here's How to Beat the Big Guys at Their Own Game
Rob Rotondo, fractional CMO and HVAC marketing veteran, breaks down exactly how to build a profitable marketing program from scratch—whether you're doing $2M or $12M i...
Breaking Up with Best, Better, Good: A Smarter Pricing Strategy
Why do 85-90% of HVAC contractors use the same "best, better, good" pricing strategy? And more importantly—how can you beat them at their own game? In this episode, Ma...
The Hidden Liability Killing HVAC Companies (And How to Fix It)
What happens when your HVAC system breaks down in year five, and you thought you had a ten-year warranty? For homeowners, it's a shocking repair bill. For contractors,...
Hammering Down Stereotypes: HVAC Careers Reimagined (with Allison Lincks!!)
In this lively episode of HVAC Full Blast, Mary and Stephen sit down with Allison Lincks for a candid conversation about breaking stereotypes, leadership in the trades...
