Beyond the Job Boards: A New Approach to HVAC Recruiting
Finding qualified HVAC technicians is one of the biggest challenges facing contractors today. But what if your next great hire isn't actively searching for a job?
In this episode of HVAC Full Blast, Mary Carter and Stephen Ross sit down with Sam Beiler, cofounder and CEO of BoostPoint, to explore a different approach to recruiting: using social media to reach passive job seekers through platforms like Facebook, Instagram, and TikTok.
Sam breaks down how social recruiting works, why it differs from traditional job boards, and how HVAC contractors can use targeted messaging, video, streamlined applications, and better follow-up to connect with candidates who may be open to a new opportunity, even if they aren't actively searching.
Stephen also shares real-world examples from his HVAC business, including how social media helped his company connect with high-performing employees they might never have found through a traditional job posting.
In this episode:
- Why passive candidates can be an untapped recruiting opportunity
- How Facebook and Instagram recruiting ads work
- What to include in an HVAC recruiting ad
- Why video can help introduce candidates to your company before the interview
- How to simplify the application experience
- Why texting may be more effective than email for candidate follow-up
- Recruiting experienced technicians vs. relying solely on active job seekers
- How AI is changing the traditional job application process
- Building an employer brand that attracts talent
- Why recruiting should be treated as seriously as customer acquisition
- How social recruiting can support your overall local brand awareness
Whether you need your next service technician, installer, salesperson, or several new employees to support growth, this conversation offers a fresh way to think about finding and attracting great talent.
Learn more about BoostPoint at boostpoint.com.
Have an idea or question for HVAC Full Blast? We'd love to hear from you.
#HVACFullBlast #HVAC #HVACBusiness #HVACRecruiting #Hiring #SkilledTrades #SocialMediaMarketing #HVACTechnician #BusinessGrowth
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Creators and Guests
Host
Mary Carter
Mary Carter is a seasoned sales and marketing leader with over six years at Trane Technologies, currently serving as Regional Sales Manager. With a strong foundation in RHVAC, consumer finance, and strategic account management, Mary brings valuable insights and real-world experience to every conversation.
Host
Stephen Ross
Stephen Ross is a dynamic sales trainer and leadership coach with over nine years at Sandler Training. A former HVAC business owner, Stephen combines his technical knowledge with proven sales expertise, offering a unique perspective on what it takes to succeed in the RHVAC industry.
Producer
Jessica Blair
Jessica Blair is a Senior Learning Manager at Trane Technologies' Residential HVAC unit. With 20+ years of experience in learning and development, she designs and markets blended learning programs to enhance customer learning and align with business goals.
Editor
Kerianne O'Donnell
Kerianne O'Donnell is the Digital Learning Manager at Trane Technologies and serves as the editor of the HVAC Full Blast podcast. With a background in graphic design and a strong passion for developing digital learning experiences, Kerianne brings her creative expertise to the podcast, delivering engaging and impactful content to listeners.
Guest
Sam Beiler
Co-founder & CEO, Boostpoint - Sam Beiler is the co-founder and CEO of Boostpoint, a recruitment marketing company that helps employers hire frontline and skilled trades workers through social media job ads. He started Boostpoint in 2018 in Lancaster, Pennsylvania, with one goal: to be the best in the world at social media job advertising. Today Boostpoint runs job ad campaigns on Facebook and Instagram for employers in the skilled trades, healthcare, trucking, and other industries where the best workers aren't scrolling job boards.
