Agents of Change: HVAC Marketing for the Modern Era
On this episode of HVAC Full Blast, hosts Mary Carter and Stephen Ross are joined by special guest Lorne Sederoff from SearchKings for an inside look at how search engine marketing and AI are reshaping success in the HVAC industry. Listen in as they share real stories from contractors, unpack the evolution from traditional SEO to paid advertising, and discuss how platforms like ChatGPT are changing the way businesses connect with customers.
Lorne offers practical strategies for tracking marketing ROI, optimizing online business listings, and leveraging AI-driven tactics—like targeted streaming TV ads—to help HVAC contractors stand out in today's digital landscape. The discussion also dives into horror stories and lessons learned the hard way, giving listeners actionable insights to avoid costly mistakes and maximize every marketing dollar.
Whether you’re a contractor, territory manager, or just curious about the future of home services marketing, this episode will give you the tools and foresight to help your business adapt and thrive.
Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!
Want to reach out to us? Email us at hvac_full_blast@tranetechnologies.com.
Creators and Guests
Host
Mary Carter
Mary Carter is a seasoned sales and marketing leader with over six years at Trane Technologies, currently serving as Regional Sales Manager. With a strong foundation in RHVAC, consumer finance, and strategic account management, Mary brings valuable insights and real-world experience to every conversation.
Host
Stephen Ross
Stephen Ross is a dynamic sales trainer and leadership coach with over nine years at Sandler Training. A former HVAC business owner, Stephen combines his technical knowledge with proven sales expertise, offering a unique perspective on what it takes to succeed in the RHVAC industry.
Producer
Jessica Blair
Jessica Blair is a Senior Learning Manager at Trane Technologies' Residential HVAC unit. With 20+ years of experience in learning and development, she designs and markets blended learning programs to enhance customer learning and align with business goals.
Editor
Kerianne O'Donnell
Kerianne O'Donnell is the Digital Learning Manager at Trane Technologies and serves as the editor of the HVAC Full Blast podcast. With a background in graphic design and a strong passion for developing digital learning experiences, Kerianne brings her creative expertise to the podcast, delivering engaging and impactful content to listeners.
Guest
Lorne Sederoff
Lorne Sederoff is a passionate leader with over 20 years of professional experience. Focused on developing lead generation campaigns for multi-location networks and portfolios. Works closely with Manufacturers, PE-backed platforms and Franchise networks to develop scalable digital marketing campaigns the Home Services, Legal and Medical Industries.
