Small HVAC Company? Here's How to Beat the Big Guys at Their Own Game
Rob Rotondo, fractional CMO and HVAC marketing veteran, breaks down exactly how to build a profitable marketing program from scratch—whether you're doing $2M or $12M in revenue. Learn why most marketing campaigns fail in the first 30 days, how to leverage manufacturer brands for better ROI, the real truth about website performance in the AI era, and why sales and marketing alignment is the secret sauce to explosive growth. Plus, Steven shares the $36,000 marketing strategy that competitors literally couldn't copy. If you're tired of throwing money at marketing with nothing to show for it, this conversation will change how you think about growing your HVAC business.
Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!
Want to reach out to us? Email us at hvac_full_blast@tranetechnologies.com.
Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!
Want to reach out to us? Email us at hvac_full_blast@tranetechnologies.com.
Creators and Guests
Host
Mary Carter
Mary Carter is a seasoned sales and marketing leader with over six years at Trane Technologies, currently serving as Regional Sales Manager. With a strong foundation in RHVAC, consumer finance, and strategic account management, Mary brings valuable insights and real-world experience to every conversation.
Host
Stephen Ross
Stephen Ross is a dynamic sales trainer and leadership coach with over nine years at Sandler Training. A former HVAC business owner, Stephen combines his technical knowledge with proven sales expertise, offering a unique perspective on what it takes to succeed in the RHVAC industry.
Producer
Jessica Blair
Jessica Blair is a Senior Learning Manager at Trane Technologies' Residential HVAC unit. With 20+ years of experience in learning and development, she designs and markets blended learning programs to enhance customer learning and align with business goals.
Editor
Kerianne O'Donnell
Kerianne O'Donnell is the Digital Learning Manager at Trane Technologies and serves as the editor of the HVAC Full Blast podcast. With a background in graphic design and a strong passion for developing digital learning experiences, Kerianne brings her creative expertise to the podcast, delivering engaging and impactful content to listeners.
Guest
Robert Rotondo
Robert Rotondo is the CEO of Robert Anthony Consulting and a seasoned growth advisor with over 15 years’ experience scaling home services businesses. A former HVAC marketing leader, Robert specializes in helping leadership teams align people, systems, and strategy to create sustainable, repeatable growth—without the chaos. He partners directly with CEOs and executives to turn ambition into traction by focusing on what truly drives the business forward.
