HVAC Full Blast

Just two people with four first names talking about business practices.

Financing is at its core, a survival of the fittest tool. And the ones that are good at it all have a billboard in your town and are advertising it and crushing it on the daily. So there's definitely strategy in how manufacturers price.

And when we see strategy and how dealers price mimic that behavior, there's a lot of success. Frequency, reach, can't have one without the other, you've got to find the balance. Where is that in heating and air?

It's an interesting time in the economy, not just this year, but in, like, in the cycle of heating and air companies. Right? If if people are stressed about money, talk about it upfront early, often, put them at ease, then talk about two stage or variable speed bands or inverter compressors, whatever, like whatever you want to talk about. The fact that we have a good month in the summertime sometimes masks that really our sales process got sloppy, and that cost us some money on our average ticket. So pricing Just a little bit of proactivity right now to preplan for that slow month.

Boy, that can really pay off. Are there markets where everybody pays cash?

We are full blast into the summer season right now, which is great for business, but not so great for hair.

I can empathize with the hair statement. Mine's been all out of whack recently for sure. But next time, Mary, we should argue.

I wanna argue next time and I wanna talk You wanna fight?

Alright. Do you know what the difference between financing and financing is?

I do not.

Alright. Come back next time.

Hey. This is Mary.

Hi. This is Steven.

And thanks for tuning in to HVAC Full Blast. We are gonna be bringing these episodes to you about every two weeks.

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