What is EBITDA? (And Why Your Business Needs it!)

What's the single most important number when it comes to selling your business? Hint: It's not your net income.

In this episode of HVAC Full Blast, Mary Carter and Stephen Ross are joined by lawyer and business consultant Dan D'Alberto to demystify one of the most critical metrics in business valuation: EBITDA. Many business owners leave millions on the table simply because they don't understand this powerful concept and how it reveals the true cash-flow capability of their company.

From understanding personal add-backs (like beach houses and boats!) to seeing how smart accounting can dramatically increase your sale price, this is a masterclass in financial strategy that every business owner needs to hear.
In this episode, you will learn:
  • What EBITDA stands for (Earnings Before Interest, Taxes, Depreciation, and Amortization) and what it really measures.
  • The crucial difference between Net Income, EBITDA, and Adjusted EBITDA.
  • A real-world example of how a business went from $900k in net income to a $2.7 million valuation by understanding its EBITDA.
  • How running personal expenses through your business impacts its final sale price.
  • Actionable advice on how to prepare your financials to maximize your company's value for a future transition.
Whether you plan to sell in two years or twenty, understanding EBITDA is the key to building real, transferable wealth. Don't make a multi-million dollar mistake—watch now!

Connect with our guest:
Dan | Purpose Equity

Have a question for the show?

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Creators and Guests

Mary Carter
Host
Mary Carter
Mary Carter is a seasoned sales and marketing leader with over six years at Trane Technologies, currently serving as Regional Sales Manager. With a strong foundation in RHVAC, consumer finance, and strategic account management, Mary brings valuable insights and real-world experience to every conversation.
Stephen Ross
Host
Stephen Ross
Stephen Ross is a dynamic sales trainer and leadership coach with over nine years at Sandler Training. A former HVAC business owner, Stephen combines his technical knowledge with proven sales expertise, offering a unique perspective on what it takes to succeed in the RHVAC industry.
Dan D'Alberto
Guest
Dan D'Alberto
Dan D’Alberto is the founder of Purpose Equity and believes businesses can be a force for good in the lives of employees, customers, and communities. Drawing on years of experience in business transitions, especially within labor-based industries, Dan helps owners exit wisely while aligning financial outcomes with purpose and values.
Jessica Blair
Producer
Jessica Blair
Jessica Blair is a Senior Learning Manager at Trane Technologies' Residential HVAC unit. With 20+ years of experience in learning and development, she designs and markets blended learning programs to enhance customer learning and align with business goals.
Kerianne O'Donnell
Editor
Kerianne O'Donnell
Kerianne O'Donnell is the Digital Learning Manager at Trane Technologies and serves as the editor of the HVAC Full Blast podcast. With a background in graphic design and a strong passion for developing digital learning experiences, Kerianne brings her creative expertise to the podcast, delivering engaging and impactful content to listeners.
What is EBITDA? (And Why Your Business Needs it!)
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